Samuel hill:

Coaching Runners of All Abilities to Ultra Marathon Success

Success isn't measured only in podium finishes. Whether it's couch to 5K or couch to ultramarathon, I can help you reach your running goals!

how I help you
Sam Hill. Trail and ultra running coach

I can highly recommend Sam to any runner. I've just completed a 100mile challenge in just under 17hrs and although he says it's ‘my legs’ and ‘his plans’ I wouldn’t of been able to run that distance without him.

He got me to the peak just in time and his knowledge of the ‘actual day’ nutrition, pace and what to do when things get tough is invaluable. Everything you need from a coach!

Matthew Coulson

About Me

I absolutely LOVE running! In all its forms. Whether it’s pushing hard for a 5K time, pushing to the limit on a marathon or 50k, or just meandering with intent across the Peak Districts trails and moors, I will always have a smile on my face.

Aside from coaching runners like you, I am also a writer for running mags, host of the Understanding Ultra Podcast, and founder of the Free Social Trail Run in the Peak District.

I’ve gone from a mid-pack runner to a multi-stage ultramarathon winner, with numerous race wins and course records under my belt.

My need for adventure has led me to try every conceivable training intervention and dietary hack out there. I’ve treated myself as an N=1 experiment and pushed myself to the limit (and beyond at times).

A man running in a race through a bog
Leicestershire Round
All Time
Record Holder
Ultra Course
Record Holder
Peak District
South & North
Record Holder

Over the years I’ve gained the knowledge and insights to not only make myself a faster stronger ultra-runner, but I’ve also been fortunate to help others achieve their ultra-running dreams!

Whether you're a busy mum training for her very first ultra, or a young gun wanting to podium at a major UK ultra, I have the tools to help you get there!

Link to Free Social Trail Run Instagram accountlink to Ugoku Projects websitelogo for ultra running samLink to Runultra website
How I Help you

Don't Waste Time Trying to Make the Wrong Thing Work

a man with a medal around his neck


We learn from our mistakes, right? But, what if you could learn from mine? Let me help you avoid the pitfalls and traps I have encountered over 20 years.

Using tried & tested training tools I will help you go from average runner to podium contender!

A man with a running vest on


‍High volume, low volume, periodised? KETO, Vegan, Vegetarian, LCHF?

When it comes to training & nutrition - what works for one may not work for another. I tailor your plan to fit.

Simple pricing

No contracts. No surprise fees.


Guided Coaching

For most businesses that want to otpimize web queries

Face to face / Zoom chat about goals and motivation
Personalised training adapted for your needs and goals
Nutrition advice for training and racing
Unlimited contact
Book coaching

I'm not exaggerating when I say it was a game changer. Sam took me from a 4 hour marathon runner to a decent ultra marathon runner. He attended and ran my first ultra race (32 miles) which was awesome to have that level of support.

He then continued to coach me for a 70 miler "The wall" and a 145 miler "KACR" I placed 3rd in both events! I think that says it all! I don't believe I'd have had that level of success without Sam's coaching